More than 4,700 jobs at risk as Peacocks and Jaeger fall into administration

Peacocks store
Peacocks store (PA Archive)
16:33pm, Thu 19 Nov 2020
CBAD8A00-D2B9-4E0E-ADDF-D0366C357A34 Created with sketchtool. E9A4AA46-7DC3-48B8-9CE2-D75274FB8967 Created with sketchtool. 65CCAE04-4748-4D0F-8696-A91D8EB3E7DC Created with sketchtool.

Fashion chains Peacocks and Jaeger have fallen into administration, putting more than 4,700 jobs and almost 500 shops at risk.

The retailers, which were both part of billionaire Philip Day’s EWM Group retail empire, confirmed on Thursday that they have appointed administrators from FRP Advisory.

The administrators said no redundancies or store closures have been confirmed yet.

Cardiff-based Peacocks operates 423 stores with 4,369 staff, while Jaeger, which was bought by Mr Day in May 2017, runs 76 stores and concessions and employs 347 staff.

We are in advanced discussions with a number of parties and working hard to secure a future for both businesses

Mr Day’s EWM Group had already placed its Edinburgh Woollen Mill and Ponden Home business into administration earlier this month.

But EWM had bought more time for Peacocks and Jaeger in the hope it could find a new buyer or investor for part or all of the business.

The High Court granted the business two more weeks to try to find a solution.

This has now passed but FRP joint administrator Tony Wright remains positive about securing their futures.

“Jaeger and Peacocks are attractive brands that have suffered the well-known challenges that many retailers face at present,” he said.

“We are in advanced discussions with a number of parties and working hard to secure a future for both businesses.”

In a statement, EWM Group said it will continue to support the administrators to find the best outcome possible.

It said: “In recent weeks we have had constructive discussions with a number of potential buyers for Peacocks and Jaeger Ltd but the continuing deterioration of the retail sector due to the impact of the pandemic and second lockdown have made this process longer and more complex than we would have hoped.

“While those talks are ongoing, we no longer have an option to extend the standstill agreement originally imposed by the High Court six weeks ago any further.

“Therefore as directors we taken the desperately difficult decision to place Peacocks and Jaeger into administration while those talks continue.

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